We understand that High school basketball athletes aren’t just competing for a scholarship anymore—they’re competing for attention, opportunities, and brand partnerships. Those who embrace branding and marketing will have a clear edge in recruiting, financial growth, and long-term career success.

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Recruiting & Exposure

• College coaches now recruit through digital platforms as early as 7th Grade.

• A player with a polished brand (highlight reels, interviews, consistent content) stands out from hundreds of other athletes.

• Branding signals professionalism, consistency, and discipline, which coaches value as much as skill.

 

Social Media = Modern Resume

• Followers = leverage. Athletes with a strong presence create built-in audiences for schools and brands.

• Consistent, authentic posting helps athletes grow communities that support them through high school, college, and potentially pro careers.

 

NIL (Name, Image, & Likeness) Opportunities

• High school athletes in many states can now legally profit from their brand—through sponsorships, merchandise, appearances, and content creation.

• A strong brand means being more attractive to local businesses, national brands, and fanbases, unlocking income streams before even stepping on a college court.

 

Family & Community Impact

• Athletes with strong brands attract community support, which can mean more visibility for their school, hometown, and even fundraising for programs.

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MONTHLY BRAND FOCUS

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K - 6TH

(3) | 10 sec Highlight Videos

10-15 Action Hi Res Photos

1 Branded Lanyard (Initial)

Social Exposure Feature

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7TH - 8TH

(5) | 10 - 15 sec Highlight Videos

20- 25 Action Hi Res Photos

1 Interview Video - Stand Up

1 Branded Lanyard (Initial)

Social Exposure Feature

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